29 octubre 2019

Redes Sociales: una nueva arma para cambiar el mundo

redes sociales

Las redes sociales han llegado para quedarse y cambiar la forma de comunicación y de libertad de expresión en las sociedades. 

 

Hace 30 años que Tim Berners-Lee, creo la World Wide Web y estableció las bases de lo que hoy es Internet. Este hito tecnológico transformó la sociedad en muy poco tiempo hacia una nueva sociedad hiperconectada, que ha ido creciendo de forma paralela a la tecnología. Es en este contexto donde surgen las redes sociales, desde que aparecieron han protagonizado eventos destacables a pie de calle o en partidos políticos.

 

Hoy en día, es una tenencia estar en redes sociales. Desde que surgieron han llegado para quedarse, y como sociedad todavía nos queda mucho por aprender de ellas. Son utilizadas para el trabajo colaborativo, filtrar y seleccionar información, intercambio y debate de ideas,  e incluso como herramientas de protesta. Desde EUDE Business School os traemos una serie de hitos en la historia, marcados por estas plataformas sociales.

 

Las protestas de Irán. En 2009 se produjo uno de los primeros movimientos sociales que tuvo a las redes sociales como cómplice. En las elecciones de ese año miles de personas salieron a la calle para evidenciar su negación por la victoria de Mahmud Ahmadineyad, fue en este momento donde las redes sociales se convirtieron en la plataforma perfecta para organizarse y mostrar oposición.

 

España y el 15 M. El punto de partida fueron una serie de manifestaciones convocadas por plataformas ciudadanas y promovidas a través de Internet. En muchas ciudades españolas se acogieron concentraciones multitudinarias aunque el punto de unión se situaba en las redes sociales. En pocas semanas las 70 palabras clave relacionadas con el 15M sumaron 614.548 menciones en Twitter.

 

Las redes como herramienta electoral. En la última década las redes sociales han sido determinantes en eventos políticos que han cambiado el rumbo de la historia. El primer hito podría ser la victoria electoral de Barak Obama en 2008. La estrategia digital llevada a cabo, basada en la presencia en redes sociales y la creación de un espacio para que los ciudadanos pudieran compartir ideas y debatir propuestas, supero el millón y medio de usuarios, fue el gancho que le convirtió en presidente de Estados Unidos.

 

Estos son solo algunos de los hechos que han marcado la historia a través de las redes sociales. Aventurarse a predecir cuáles serán los siguientes pasos puede ser atrevido ya que todo dependerá de cómo evolucione la tecnología y el acceso que se le permita a las sociedades. Por todo esto, en EUDE Business School queremos ofrecerte la oportunidad, a través de nuestro programa MBA + Especialidad en Community Manager de estar actualizado y diseñar estrategias exitosas para las empresas.

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